Your success is our success. However, we depend on the following from you to formulate best-case outcomes, which are based on your:
Ability to compete in highly competitive industry;
Exceptional expertise, uniqueness and originality;
Talent look, energy and personality;
On-air track record, level of capability;
Publicity value, press exposure and repeated interest;
Ability to make the best of short windows of opportunity;
Openness to advice and counsel; to take direction while also acting independently;
Financial resources for development, marketing and management necessities.
Brand Development, Marketing and Management
Retainer fees cover SVP-level labor costs to develop, market and manage your brand for best case scenario. Additional fees apply for costs of advertising, sponsorships, paid endorsements, media training, image makeovers and executive headshot photography, among other branding necessities, perhaps developing an informercial based on your unique selling proposition consumers don't yet know about you. Your monthly retainer budget affords you:
Brand Spokesperson: Seasoned Media Representative with 20+Years Industry Experience
Brand Strategy Plan: Positions You as Attractive to the Media
Media Kit: Conceptualizes Your Brand Message as a News Story
Influencer Database: Targets Journalists, Producers & Media Gatekeepers
Media Distribution: Links to Producers of the Editorial News Media
Influencer Connections: Introduces Your Message to Consumer Influencers
GENERATE TANGIBLE VALUE
MULTIPLE WAYS TO MEASURE
SKILLED IN SWAYING AN OUTCOME
As an attorney is skilled in swaying a jury, we too are skilled in influencing an outcome. The difference, of course, is that attorneys represent you in a court of law and comes with legal expertise and education. We come with media credentials and education in journalism, broadcasting, public relations and advertising, and represent you in the court of public opinion.
"Good reputations create wealth," says Dr. Charles J. Frombrun, author of REPUTATION from Harvard Business School Press. We like to think so. This is our philosophy, and our role is to develop, marketing and manage your reputation in a positive light. It's a starting off point for more. Results can be measured by financial bottom-line impact, qualitative marketplace positioning, and quantitative audience reach metrics.
Regardless of where a company’s current reputation sits, a rigorous and systematic approach to reputation development, marketing, and management can, in fact, yield a demonstrable competitive advantage. Our pre-paid monthly retainers start at $3750.00, billable $175.00 hourly with a 6-month commitment term, similar to how attorneys account for their expertise. We try you in the court of public opinion! Those who utilize our services typically want to: ALIGN with public interest AVOID negative perception BUILD an industry profile GAIN ground over competition GENERATE relevance INFLUENCE buying power LEVERAGE opportunities MAINTAIN brand consistency RAISE industry status. SECURE favorable attention.
a brand development, marketing and MANAGEMENT company
Research suggests it takes 3-5 times of message delivery to change consumer behavior, to direct interested parties your way. That number jumps to 9 times in developed countries where information is on overload. Building a reputation takes time and is a relationship based process. A good reputation as reliable, credible and trustworthy can enhance profitability because it attracts customers to products, investors to entrepreneurs, and philanthropists to charitable causes. That's tangible economic value!