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A Reputation Development Company for Entreprenuers, Philanthropists and Creatives
What is your reputation worth?

As most know, reputations are hard to build and easy to destroy. The power of social perception can make or break anyone; the exposure can be a game changer. 

"Good reputations create wealth," claims Dr. Charles J. Fombrun, author of REPUTATION from Harvard Business School Press.

We like to think so. This is our philosophy, and our role is to build and maintain your reputation within the public eye. It is a starting off point for more. 

Regardless of where your reputation currently sits, a rigorous and systematic approach to reputation development, marketing and management can yield a competitive advantage.

That's tangible economic value in ROI as 'reputation-al wealth,' which can be leveraged and maximized for sales promotion and organizational growth.


A good reputation, as reliable, trustworthy and socially responsible, can enhance profitability because it attracts customers to products, investors toward entrepreneurs, and philanthropists to causes.



LEONARD GEORGE develops brands based on individuals for television, publishing and speaking opportunities. Our 'Pundit School' is a training ground for business executives, up-and-coming media personalities, and authors on what it takes to be and stay in the media spotlight as credible, compelling and newsworthy. Sound like YOU?



LEONARD GEORGE brings decade+ experience in the media industry. Don't take our word for it. According to studies, 84% of consumers trust Word-Of-Mouth recommendations the most. It's how clients find us, by referral. How do customers find YOU?


LEONARD GEORGE produces 'As Seen on TV,' credibility advertising can't buy through product placement on popular talk show programs across the United States. Brands are featured alongside other products as a ‘Must Have’ on TV segments hosted by consumer influencers with notable social media followings.

Return on Investment, what to expect:

When you hear a brand's name, what thoughts come to mind?


If those thoughts are positive, inspiring and make you want to run out to buy the brand's newest product, then that is the ROI in what reputation development, marketing and management can do for you.


Bottomline, if no one knows your name, no one will know to buy your products or services, or book you for media and/or speaking appearances.


LEONARD GEORGE can change your scenario, as noted by our clientele who come from leadership positions in legal, philanthropy and lifestyle industries. 

Representation, how we work:


As an attorney is skilled in persuading a jury LEONARD GEORGE is equally skilled in influencing an outcome and preparing clients for best case scenarios when it comes to working in the public eye.


The difference, attorneys represent you in a court of law and come with legal expertise while LEONARD GEORGE represents you in the court of public opinion and comes with education and experience in the media, public relations and integrated marketing industry.


Expertise, at what level:


LEONARD GEORGE stems from the expertise of company founder, Daniella Cracknell, who comes from a seasoned career in the media and public relations industry, and is nationally recognized.

Cracknell has shaped the reputations of national TV brands, stirred media controversy, handled media crisis and negotiated national news stories as a media spokesperson for pioneering talk shows and TV newsmagazines. 


​She has launched and headed public relations, publicity and brand partnership departments for industry leaders in news and entertainment, and is skilled in securing and leveraging large scale media and marketing alliances, as well as overseeing digital, social and international cause marketing initiatives.


Cracknell has worked in the nation’s top media markets, places where reputations garner media influence and national clout, and brings other nationally recognized experts to LEONARD GEORGE. As a team they have taken thought leaders to a next level of success in television and book development deals with increased speaking opportunities and on larger platforms.

CLIENTS say LEONARD GEORGE "turns good into extraordinary" and "the creativity phenomenal."

LEONARD GEORGE is based in Palm Beach, FL with a presence from New York to Los Angeles and London where LEONARD GEORGE has familial heritage and an entertainment history of its own, as detailed in OUR STORY.


LEONARD GEORGE brings top tier expertise to the table with a "high standard of delivery, top notch responsiveness and follow-through," says former client, among nation's leading attorneys.

Investment, services provided:

LEONARD GEORGE works with visionaries and innovators who think big, are passionate about what they do, and want to lead by example. Sound like YOU?  

Those who invest in reputation services of LEONARD GEORGE expertise typically want to raise industry status, generate relevance for a competitive advantage, and or merge one industry into another to create a new category for doing business. Clients engage through 1 or all 5 practice areas:

  1. BRANDING: Packaging new ideas, building brands

  2. PUBLICITY: Acquiring social credibility and awareness 

  3. BROADCAST: Producing TV concepts and social content  

  4. PUBLISHING: Developing experts into authors, booking tours

  5. SPEAKING: Creating speaker portfolios and platforms

What is Your Reputation Worth?

Find Out by Giving LEONARD GEORGE a Call!


What Is Your Reputation Worth?

Find Out By Giving LEONARD GEORGE a Call!

CONTACT: Daniella Cracknell, 917-991-3364

PO BOX 880724, Boca Raton, FL 33488