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Setting the Stage for More 

How To Develop Today's Newest Lifestyle Brand for Broadcast, Publishing, and e-Commerce Revenue Streams

LEONARD GEORGE Founding Partner, DANIELLA CRACKNELL, has represented some of the most highly recognized news and entertainment personalities in America and has succeeded in all broadcast formats – syndication, talk, news, lifestyle, game, reality, and radio - driving large-scale campaigns for a series of high-profile daytime talk shows, TV newsmagazine, and cable lifestyle programs. As such, Cracknell is well versed in packaging TV offerings and securing media partnerships. 


At LEONARD GEORGE, Cracknell continues to work side-by-side amongst the industry’s most groundbreaking of executive-level television producers - those who have pioneered and changed the face of television. And brings a significant understanding of the mechanics and business issues of television including programming production, talent and producer relations, ad sales and affiliate relations, as well as holds membership in the National Academy of Television Arts and Sciences, the National Association of Television Programming Executives, and The British Academy of Film and Television Arts. 


Today, LEONARD GEORGE opens doors for those who may or may not have an established track record in the media industry. Among our services:


  • TV Positioning & Packaging of Expertise 

  • TV Agent Resourcing & Entourage Management

  • TV Outsourcing for Production Partners

  • TV Casting, Celebrity Resourcing

  • TV Production & Publicity


Our process includes developing your unique selling points into TV concepts for syndicated, cable, and news platforms that support your business objectives and best showcase your abilities and service offerings. We then work to secure production development deals. Once secured, we continue to move you through doors we’ve opened. For example, we:


  • Brokered a TV production deal that merged traditional and new media in the co-production of a first of its kind TV newsmagazine. Spearheaded the publicity launch with NEW YORK POST hype and a MEDIA WEEK feature that generated more online click views than news of Oprah’s OWN cable network debuting the same day. 

  • Secured a TV development deal with the creators of the long-running cable series BRIDEZILLAS for a travel tycoon in a series based on his company’s leading digital travel properties

  • ALSO, secured a TV development deal with Dick Clark Productions for a celebrity beauty expert in a talk show based on the day spa experience; plus a TV development deal with the creators of HARD COPY/A CURRENT AFFAIR in an investigative travel series for a “Baywatch Meets Indiana Jones” Ph.D. archeologist. 

Are YOU Ready? Read MORE

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