At LEONARD GEORGE, we start conversations. Among the stories we tell ...
A TV DESTINATION
Secured partnership in co-production of TV newsmagazine aimed to do for mobile entertainment what ENTERTAINMENT TONIGHT has done for TV and film. Aired on 300 stations, and debuted with MEDIA WEEK buzz.
A SPORTS DESTINATION
Executed marketing strategies to launch new combat sport from creator of sports franchise The Ultimate Fighting Championship (UFC).Facilitated angel investment, and managed talent relations of UFC fighters and product launch initiatives, including raising social profile. The UFC creator Art Davie says, “Cracknell was my best asset at XARM. Daniella kept us moving forward.”
A WELLNESS DESTINATION
Conceptualized digital wellness brand for multiple revenue streams. Packaged self-help program and book series. Sourced expert panel and online membership program.
A RESORT DESTINATION
Led an international initiative to South Africa with multiple philanthropic partners. Outreach promoted sponsoring 5-star resort and aided in tourism, economic development.
A DATING DESTINATION
Advised on brand strategy and marketing direction in development of relationship app from producers of Lifetime’s My Crazy Ex and creators of blog, Science of Relationships.
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