As Seen On TV
Credibility Advertising Can’t Buy
All good brands need a 'buzz' about them. Is your product featured among 'Must Have' brands?
Among Today's 'Must Have' Products as Seen on ABC, NBC, CBS and FOX Affiliates Across the United States
Did you know a 60-second spot on THE TODAY SHOW is estimated at $60k, and a 5-to-7 minute ‘infomercial’ segment organically featured on DR. PHIL or THE DOCTORS starts at $250-$350k? Our rates for product placement on local ABC, CBS, NBC and FOX affiliates across the United States are significantly more affordable and fit into most marketing budget.
You TOO can be featured among today's 'Must Have' products. Here's How ...
LEONARD GEORGE generates consumer awareness and marketplace credibility of products in the form of 'As Seen on TV' through placement on talk show segments hosted by influencers with social media followings on Twitter, Facebook, Instagram, Pinterest and YouTube. Brands are featured alongside other products as a ‘Must Have’ and/or ‘Most Recommended.’
Return On Investment is estimated at 25% more on the marketing dollar than ROI on traditional advertising. That percentage is because of the value a third-party media endorsement brings. Instead of you saying YOU are the best thing since slice bread, influencers and TV hosts do that for you, generating consumer confidence in your product over others, credibility advertising can’t buy.
At LEONARD GEORGE, founder DANIELLA CRACKNELL has driven large-scale promotional campaigns for high-profile daytime talk shows, TV newsmagazines and cable lifestyle programs. As such, is well versed in producing media placement for YOU. She is a TV packaging producer and nationally known as a TV publicist from New York to Los Angeles.
Added value comes in a promotional 'As Seen on TV' social post that leads up to and/or follows. An influencer with 50k followers that gets 400-500 likes and a handful of comments may not been seen as valuable as one that gets 2k+ likes and 40 comments.
The typical 1% rule - if an influencer has an average or above average engagement, the rate for one post is 1% of their following (e.g. 50k=$500). Also take into an account that sometimes less is more. Some influencers may have less followers but their followers may be more engaged and niche.
Click HERE for more of a snapshot on how the process works with LEONARD GEORGE's publicity expert Daniella Cracknell from an episode of 'The Thoughtful Entrepreneur' hosted by Josh Elledge.