Get Booked on Radio. Starter Tour

Service Description

Doing radio not only reaches people that social media just can't, but it also greatly increases your brand's profile in the eyes of your existing audience. One author says, "LEONARD GEORGE delivered key radio interview opportunities that helped me get new fans and definitely moved the needle in terms of sales," says Mark Yoshimoto Nemcoff, an award-winning, best-selling independent author/publisher of over 10 non-fiction and fiction works. Media tour results are different for everyone, and are dependent on book topic, your on-air savvy and objectives. Publicity is a tool used to generate awareness, which is your first step toward making a sale. Start small, then grow: Step 1: The tour starts with an 1-hour kick off planning session with seasoned publicity pro Daniella Cracknell who heads up LEONARD GEORGE. She has booked countless celebrities and authors for media interviews. Now you! Step 2: At that scheduled time, Cracknell gathers the following from you: book cover jpeg, press materials written about your book, expert tips you can recommend as advice to an audience, a telephone number for radio stations to call you, website/location of where to purchase your book, plus cost of book. Step 3: Cracknell then formulates a media pitch letter that introduces your new book and suggests you as their next guest with reasons why. Then, distributes to a professionally curated list of thousands+ guest bookers at AM, FM radio stations as well as podcasts, a list valued at $3500. As a bonus and at no additional charge, LEONARD GEORGE also sends to book reviewers and new product editors at digital print outlets, generating awareness of you as an author into the publishing world. Step 4: As responses come in, LEONARD GEORGE manages interview logistics. Most outlets require a review copy and/or to offer as an audience giveaway. Be prepared for the additional cost of promotional copies, postage and shipping, which is handled by you and not included in this package. Step 5: LEONARD GEORGE then provides you via email with call-in details and information on what to expect with each interview. Each media outlet has a unique personality of its own so not one is the same. Client is expected to be available as media opportunities arise within the one (1) month window of this media tour. That month starts as soon as you book the tour. Step 6: Maximize and leverage each interview. Read our tips on how: https://www.leonardgeorge.tv/maximizepublicity

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