10 Tools to Infiltrate the Marketplace
The following are recommended Media Kit Ingredients to have on hand prior to contacting the media. Each allows for leverage and opportunity to reach consumers and showcase your uniqueness in the marketplace:
1. Media Introductory Letter
What Is Your 2 Second Commercial?
2. Press Release, News Announcement
What Is the News? Who, What, Why, When, Where & How?
3. Interview Topics, Segment Ideas
What More Can We Talk About?
4. Expert Tips, Audience Take-Away
A Pre-Packaged Editorial Feature, Multiple Uses
5. Brand Overview
Unique Selling Points, Marketplace Positioning
6. Tip Sheet, Fact Sheet
Credits, Brand Descriptor, Key Message Points
One Interview, Works for Many
8. Media Bios/Backgrounders
All Inclusive Into One Quick Read
Wait, There’s More!
10. Media Targets
Who Is Most Likely to Influence Target Consumers?
All of which need to be:
CREDIBLE ENOUGH to generate media interest
COMPELLING ENOUG for the media to take action
NEWSY ENOUGH to generate media exposure
AND, TIMELY ENOUGH, easily available to insert into news of the day